“Those candidates are in the most competitive market we’ve ever seen,” said Shenandoah Davis, CEO and co-founder of the placement agency Adventure Nannies. In particular, nannies with advanced degrees, fluency in multiple languages and the willingness or ability to put their own lives on hold in order to travel with a family are in high demand. The International Nanny Association found that nearly half of its survey respondents had been tasked with virtual learning or homeschooling in 2020. “The expectations have grown… they’re looking for one person that can wear more hats,” Barrow said. “It’s changed dramatically,” she said, adding that requests for nannies who can also teach have mushroomed. ![]() “I think we’ve probably seen an increase of about 70 percent in requests for live-in nannies,” said Jo Barrow, CEO of Nannies by Noa. The most affluent families asked their nannies to move in with them - even in places like New York City, where square footage is at a premium.
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