![]() In creating local business listings, companies are prompted to categorize themselves as being associated with a specific industry (e.g. Practically speaking, the canonical tag tells the search engines which version of a URL you want to appear in the search results.Ĭategory: A term used to describe a system of industry classification. This could include a citation audit, a content audit, or a competitive audit.Ĭanonical Tags: A canonical tag is a way of telling search engines that a specific URL represents the master copy of a page. Within the Google Business Profile dashboard, the latest iteration of analytics data is called Insights.Īudit: In local SEO, the term ‘audit’ is often used to describe a thorough analysis of an aspect of a company's marketing. ![]() ![]() Algorithm: A special formula used by search engines to rank web pages in order of importance or relevance for a particular keyword search.Īnalytics: Any tool or program that tracks user behavior, such as traffic to a website, duration of visits, and conversions.
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